Words that Connect
It’s a new world in sales and marketing today.
Forrester calls it “the age of the customer.” IBM calls it the “era of Cognitive.”
Whatever you want to call it, today’s buyers have more power than ever. With a click or a few taps on a smartphone, your desired audience can completely block your marketing messages.
To get through, you’ve got to have content that resonates with your customers. Solves their problems. Makes them more productive. Gets them thinking about a new development in their industry.
But there’s a problem: Everyone else is trying to do that too.
It’s not enough to be consistently publishing content that provides some value for prospects and customers. You need to be relevant and timely enough with that value to make your audience believe you are speaking directly to them. Then you’ve got to get that content in front of them.
All this poses a question: How do you create and distribute content that builds, maintains, and motivates a specific audience?
My entire career has been dedicated to finding this answer. I started as a writer, but opportunity and curiosity led me to work as an internal content manager at an agency, copy editor, SEO advisor, social media manager, and more.
These days, I help clients create a comprehensive content strategy across channels like websites, social media, and email. I also teach a course about writing – check it out here! My focus is written content – I use my experience with inbound marketing, video production, SEO, and social media to help content fit into a larger marketing plan that gets results.